About Us

At Muddy Water Lures, fishing isn’t just a hobby—it’s a way of life. Founded by Brett Rotz, our company was built on a simple passion: creating high-quality soft plastic lures that catch more fish and make every trip on the water a memory worth keeping.

We specialize in bass and trout lures, injected with passion and designed to perform in real-world fishing conditions. Every lure we make is tested with one goal in mind—to help you land more fish, whether you’re chasing smallmouth on the Susquehanna, largemouth in hidden farm ponds, or trout in your favorite streams.

Unlike mass-produced tackle, our lures are crafted with attention to detail, sourced and made right here in America, and built in colors that match the forage in local waters. We listen to anglers, test on the water, and constantly refine our designs so you can fish with confidence.

While we don’t have a physical storefront, you’ll find our lures in local retailers across the region and available directly here on our website. We’re proud to support our community of anglers, and we list all of our retail partners for those who want to shop locally.

At the end of the day, Muddy Water Lures is about more than just fishing gear—it’s about the stories shared at the boat ramp, the excitement of a big blow-up, and the smiles when someone reels in their personal best.

Join us on the water, and let’s keep making memories one cast at a time.