Born in High Mountain. Poured in Mud. Proven on the River.

Muddy Water Lures was built for anglers who fish where it’s thick, stained, and tough. Every soft plastic is handcrafted, river-tested, and made to catch where others fail. No gimmicks—just baits that bite back.

Man holding a large fish outdoors near trees and shrubs
Man holding a large fish outdoors near trees and shrubs

The MuddyWater Micro Series

Muddy Water Lures delivers a full lineup of high-performance soft plastics designed specifically for trout, crappie, bluegill, perch, and all finesse panfish species. Every bait is precision-injected for consistent action, durability, and the natural movement pressured fish key in on.

From micro swimbaits and pintails to insect imitations and ultra-realistic grubs, our panfish and trout series is built to match real forage and trigger bites when other baits fall flat. Whether you're drifting a creek, working brush piles, vertical jigging, or fishing under a float, these lures hit the sweet spot of size, action, and finesse.

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The MuddyWater Power Series

Our bass-focused soft plastics are engineered for aggressive strikes and consistent performance. From craws and stick baits to swimbaits and finesse worms, each lure is precision-injected for lifelike action, durability, and clean, natural movement. Perfect for rivers, lakes, and structure-targeting, these baits deliver the profile and motion big smallmouth and largemouth can’t resist.

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Natural action. Bold scent. Designed to haul in Hawgs

Built for the backwoods bite

The 3.5" I Craw’s got the look and scent of a real crawdad, made to get hammered in the thick stuff. Whether you’re flippin’, punchin’, runnin’ it as a trailer, or Ned rig, it flat-out performs. Tough, compact, and made to fish hard.

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This Twitch Shad doesn't just sit there — it dances and darts just like the real deal

Built to Trigger Strikes

This Twitch Shad doesn’t just sit there — it dances and darts just like the real deal. Perfect for slow, steady twitches that bring out the big bites. Get ready to feel the tug and land that prize catch

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They bring that lifelike action that gets fish bitin’ every time.

Catchin’ Fish in Tough Water

These 2.5" & 3.5" Sonar Shads know how to fool the fish good. Whether you’re fishing a hover rig, drop shot, or swimbait jig head, they move just right to bring in the bites. From small to big, they’re built to put fish in the boat.

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Hard work, good bait, and a handshake


When you pick up Muddy Water Lures from one of our local dealers, you’re doin’ more than just buyin’ bait — you’re supportin’ good folks who know the land, the lakes, and the way we fish. These shops are part of the community, and they’ll treat you like family. Honest advice, local know-how, and the same lures we use ourselves — that’s what you’ll find. Keep it local, keep it muddy.

Get in Touch with the Muddy Crew